Digital Analytics by Bansi

In the ever-evolving world of product management, staying ahead of the curve is essential. A robust understanding of user behavior, market trends, and product performance is crucial for informed decision-making. Enter Google Analytics, a ubiquitous tool that has become synonymous with web analytics. In this comprehensive guide, we'll explore the use of Google Analytics from the lens of a product manager, dissecting the pros and cons to unveil how this powerhouse can be a game-changer in steering your product toward success. I. Understanding Google Analytics for Product Managers Google Analytics at a Glance: Google Analytics is a free web analytics service that offers a wealth of insights into website and application traffic. It provides a 360-degree view of user behavior, from page views to conversion rates, empowering product managers with actionable data. 1. The Pros: Comprehensive Data Tracking:   Google Analytics excels in tracking various data points. For product managers, thi